Velo Café is one of Calgary’s first true cycling cafés, a cozy meeting place for cyclists to chat with other enthusiasts, sip on great coffee, eat healthful café fare and watch live cycling events together.
I worked with the owners of this fine cafe to come up with a logo and brand that would give a tip of the hat to some of the classic cycling cafés in France while presenting a modern urban aesthetic. This look played nicely into their in store signage and it even made its way into riding gear for their riding club.