In collaboration with Unicorn Agency, I led a visual rebrand for Futurestay as part of a broader effort to position the platform for the emerging DIY “rental-preneur.” The work included a redesigned logo and visual identity, establishing direction across marketing and product touch-points. To reflect the hands-on nature of this audience, I created an origami-inspired house symbol that captures both the DIY spirit of the brand and its roots in real estate. The mark also subtly echoes a bookmark shape, speaking to the goal of getting rentals booked and saved for repeat visits, all while reinforcing Futurestay as a web-based SaaS platform. A fresh aqua mint paired with burnt orange accents balances themes of modern finance with the bold ambition of the rental-preneur audience, while clean typography and generous white space reinforce the platform’s simplicity and ease of use. Brand personality pillars for this project included Clear. Confident. Empowerment. Once the brand was solidified I created an illustrative set and image treatment that helped bring the brand to life through all it's various touch-points. I also helped to transition the brand into UI application for web and product design.