Givva reimagines group gifting — making it joyful, effortless, and genuinely human. The brand needed to carry that feeling throughout all its various touchpoints. Positioning and personality work defined a direction that balanced premium craft with the concept of generousity. The logomark captures it literally — an infinite loop, inspired by the reciprocal and infectious nature of generosity. The logo weaved into our marketing concepts in a way that would further communicate the concept of human connection. Other Brand Personality Pillars worked their way into the colour palette which included Joy. Energy. Generosity. From there, our joyous and energetic visual system extended across web and app screens, every touchpoint anchored to the inspirational brand system.