I was hired on contract by Cult Collective to help concept and design a campaign that would increase awareness of Petro-Canada's SuperPass platform among fleet managers. By this point, SuperPass had evolved far beyond a traditional fuel card. Petro-Canada needed to communicate how the platform had expanded through the addition of digital tools that gave fleet operators and business owners greater control, visibility, and transparency into their fleet operations. The offering had grown into a comprehensive fleet management solution that extended well beyond the SuperPass card itself. The project involved developing three campaign concepts, refining the selected direction, designing the full suite of digital assets including video storyboarding for launch. My solution leveraged the familiar SuperPass card shape and paired it with digital device forms to visually communicate that the platform had expanded beyond the card. This visual system translated effectively across channels, scaling from large-format applications to social media and display advertising while maintaining a consistent visual framework.