UCLA Health ran a campaign to help rally the citizens of LA to cooperate in efforts to rise above the Covid 19 pandemic. Along side the Cult Collective team, I helped set visual direction for their digital marketing efforts in the form of two landing pages and supporting digital display ads. The goal was to create a clean, engaging and scalable visual platform to base the campaign on. Something that would feel bold yet inviting for our audience to rally behind, all while shedding a positive light on a challenging time.