Analog is a chain of coffee destinations based in Calgary, Alberta fuelled by their own proprietary bean to cup process. 17th Avenue's Analog Coffee has been proclaimed one of the best coffee shops in the world by viral juggernaut BuzzFeed. After much success in the coffee industry they set out to apply that same level of success to a line up of teas. They approached me to help visualize a vibrant and urban expression of teas that they had carefully sourced from around the world. Inspired from their existing brand, I inset their recognizable brand elements into a hand drawn ornamental backdrop. Below is the outcome of a very collaborative process with a client who is obsessed with the details. Together we created something that was sure to stand out on the shelf.