ATCO Energy residential offers Alberta homeowners customizable electricity and natural gas plans, featuring options for fixed or variable rates. They hired Cult Collective to provide strategy and create content that would help educate Atco Residential Customers on regulated and deregulated markets, and how their rates are calculated. My contribution was to design the landing page that would help walk their customers through the experience. I relied on infographics to help communicate otherwise complicated themes, thought through each panel individually to make sure the content was visually digestible, and of course made sure everything worked well as an extension of their brand style guide.