Coldstream Clear Distillery based in Nova Scotia was looking for help launching their new Vodka based beverage called Chilly Pop. Aimed at a younger audience, this product needed to come across fun, refreshing and full of flavour. Along with the talented folks at Cult Collective, I led visual design processes where we visually benchmarked the category of full flavour beverages which allowed us to land on a retro aesthetic. From there I was able to bring this brand to life with bold retro colours, while balancing everything with modern fonts and layout. The images below provide a peak into the iterative design process where we explore logo visual hierarchy and layout to give the product team some ammo for group testing.